TIme Warner Cable commercials

admin | commercial | Monday, October 13th, 2008

21 Oct 2008:

I got word today that the spots are all but finished. We’re doing the color correction for the remanding five spots next week. Can’t wait to share the final spots and can’t wait till they’re all on the air. Bully!

13 Oct 2008:

I just finished a series of commercials for director Tony Hope. The spots are for Time Warner Cable and are called “I Am Time Warner Cable”. It’s been a while since I’ve done spots with them. A couple of years ago Comcast and Time Warner Cable purchased and divided a great deal of Adelphia Cable territory and at the time decided to outsource most of their commercial work. That may be changing back with these six spots. Here are some pictures from the shoot. I’ll be posting the spots as they become available to me.

I Am TWC - location days - 01 I Am TWC - stage day - 4

Really dude! Bluescreen day

I Am TWC - location day 2 - 10 I Am TWC - location day 2 - 14

I love sliders, I really do. I’m not talking about burgers (although I love them too). The slider I’m talking about there is a 24″ sliding camera support platform. Here we needed to shoot some shots with minor movement - perfect tool, although not very pretty. Just say no to 1/3″ DOF. We used a Letus35 with Nikon lenses. She looks great and the shot is so much the better for it.

I Am TWC - location days - 14 I Am TWC - location day 2 - 09

Here we did a shot that goes from a TV screen, along an outstretched arm holding a remote, to finish on an over-the-shoulder, two-shot of folks on a couch watching the TV. We needed to under-sling the camera and the jib helped us reach out over the couch as we dollied back to the final mark. Great shot! Me and the camera. Proof I was there.

I Am TWC - week 1 - 15

Clay Delauney (cam op) ready to do a “Steadicam like” shot. This rig and our experience level with it made it less than perfect but its imperfection made the shot work.

I Am TWC - week 1 - 02 I Am TWC - location day 2 - 02

We shot a day on a white cyc. These shots will be black & white. We had to pick-up some of the black & white shots in an office. Surprisingly it worked just fine.

I Am TWC - location day 2 - 04 I Am TWC - location day 2 - 05

Two in the morning at high noon. How we shot it. I’m back to using China lamps. Notice the slider on the desk. Love that slider!!!

_MG_7116.JPG

I got tagged! Payback for my tag on Clay. Payback for the payback will be severe and with extreme prejudice! Watch you back Clay - the back of your shirt!

1 Comment »

  1. Saw (one of) these spots on the air the other day… had the TV running and out of the corner of my eye caught the last few seconds of it (only recognized it by the photos above!). Looked great from what I saw, and can’t wait to see the FULL thing!

    Comment by Kai de Mello-Folsom — November 9, 2008 @ 1:09 pm

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